Place the tomatoes, onion, garlic, jalapeño, and tomato sauce in a blender and blend until smooth.
Set a heavy bottomed pot over medium high heat, add in the oil and rice. Continue to cook, stirring frequently until the rice is golden and toasted.
Add in the tomato puree, broth, and salt. Bring to a boil.
Once boiling reduce the heat to low to maintain a simmer and cover. Cook 20 minutes then turn off the heat, let it sit for 10 minutes before uncovering. Garnish with cilantro and a squeeze of lime.